Introducing the Milk Bar®
Over the last few years, we’ve been working on something that’s set to be a total gamechanger – for our clients, our business and the wider property industry.
Aptly named the Milk Bar®, it’s a groundbreaking software product that combines the expertise of several of our verticals.
And, we’re on the brink of launching it. Kicking off with a pilot program this month, we’re looking to officially unveil the Milk Bar® early next year.
Here’s a little teaser ahead of its launch.
What is the Milk Bar®?
The Milk Bar® is a brand-new piece of AI and mobile-optimised software that guides our clients through their entire property journey, from the Game Plan™, suburb and asset recommendations, and the full purchase journey including exchange and settlement, all the way to active portfolio and property management.
We’ve been working on it since 2019, and we’re excited to finally be launching it. The product is a real gamechanger because no one else in the market is offering this kind of end-to-end user experience.
How will it help Milk Chocolate clients?
The new platform is designed to make the entire Milk Chocolate process a heck of a lot more efficient for both us and our clients.
Currently, the websites aren’t mobile-optimised, they require a tonne of work on our end and we believe the experience can be much smoother for our clients.
On the flip side, the Milk Bar® is entirely optimised for mobile, allowing access from anywhere and everywhere. We expect it will reduce the time from onboarding to purchase by 85% and improve admin efficiencies by 60%.
First, clients will onboard and create an account using their email address or social credentials.
Both our family home clients and investors will be able to review our search and purchasing processes, and be able to track things like prospective properties, offers, reports, contracts and more. They’ll also have the capacity to oversee their properties once purchased.
If they’re a property investor, they can choose their Game Plan™ via the Milk Bar®, before being able to view everything from suburb overviews to Game Plan financials with utter ease.
When does it launch?
From this month, we’re running a pilot in swimlanes with our current process and will progressively discontinue the existing portal over several months.
We expect to hard launch the Milk Bar® at the end of April 2024.
In the future, we’ll be adding several more incredible features to the Milk Bar® that are largely driven by AI. You’ll no doubt be hearing more about these further down the track.
If you’re looking to purchase an investment property, expand your existing portfolio or find a family home, get in touch to discover how Brad and the Milk Chocolate team can help.
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